For advertisers
Production SLAs mean Vertex behaves like infrastructure, not a pilot. Take-rate pricing replaces pilot terms — Vertex becomes a line item, not an experiment.
UPCOMING
Scale
Months 8–12
Commercial take-rate model + pre-seed raise
1M+Impressions served
$100K+USDC settled
<100msBid response SLA
5–10%Commercial take-rate
Technology → business
Everything before proved the tech. Scale proves the model.
Sustaining a take-rate, running at sub-100ms with mainnet finality, and growing from a handful of design partners into early commercial customers — the story for the next round.
Revenue model
5–10% take-rate on every settled impression.
Take-rate pricing replaces pilot terms. Vertex becomes a line item, not an experiment — infrastructure that behaves like infrastructure.
For publishers
More advertisers, more campaigns, more demand for your inventory — plus a published case study with Circle that brings credibility to the next wave of advertisers.
Building the rails for the agentic advertising economy.
Interested as a design partner — advertiser or publisher? Or exploring Vertex as an investor?