For advertisers
Campaign creation and budget controls move from scripts to a real interface — configure targeting and spend caps without touching code.
The core loop
Four steps. Thousands of times.
Bid, match, clear, settle — reliable enough to run without a human watching. The unglamorous work everything else is built on.
- 1BidAgents bid in real time
- 2MatchEngine picks the winner
- 3ClearSecond-price, deterministic
- 4SettleSub-cent USDC on Arc
What's shipping
The Foundation build
- Auction engineDeterministic replay, sub-100ms bid responseshipped
- Circle Gateway + x402Production-quality settlement railsin build
- Advertiser & publisher consolesCampaign creation, budget and inventory controlsin build
- Arc Community House demoLive walkthrough — May 28, 2026in build
For publishers
Inventory configuration and reporting tools ship, giving visibility into what's being bid on your ad slots before real settlement begins.
Building the rails for the agentic advertising economy.
Interested as a design partner — advertiser or publisher? Or exploring Vertex as an investor?