Agentic Economy on Arc — won at the lablab.ai hackathon.
Investors
We rebuilt programmatic from zero middlemen up.
1st place on Arc's agentic economy track, a live auction engine settling on-chain, and alignment with IAB's agentic RTB standard — inside one quarter.
The market gap
A third of programmatic is pure friction.
Every dollar passes through a DSP, an exchange, and an SSP — each taking a cut, none of them optional. Layer on $50k minimums and gas fees, and the long tail of buyers and publishers is priced out entirely. That excluded market is the opportunity.
$50k/month minimumsgas fees37% intermediary take
$1.00
Advertiser
−12%
DSP
−15%
Exchange
−10%
SSP
$0.63
Publisher
$0.63 reaches the publisher today. The other 37% — plus everyone priced out by minimums and gas — is the market we're opening.
Traction
Proof, not slideware.
A working auction engine with on-chain USDC settlement.
Aligned with the emerging agentic RTB standard.
Unit economics
The margin story, in three numbers.
≥95%of spend reaches the publisher
<$0.0001per on-chain settlement
142msaverage round trip
How we win
One agentic stack, no gates, a new market.
01
A single agentic stack
Buyer and seller agents both run on Gemini — one exchange end to end, with no DSP or SSP layers to integrate or pay.
02
Native USDC settlement on Arc
Every impression clears on-chain in milliseconds, sub-cent, with zero gas — programmatic that reconciles in real time.
03
No barriers to entry
$0 minimums open the long tail of buyers and publishers that today's RTB structurally excludes — a market we create, not split.
The ask
Building the exchange for the agentic web.
We're raising to scale the auction engine, deepen Arc settlement, and onboard the first thousand agents. Detailed metrics and the deck live in the data room.
Financials are shared under NDA — nothing sensitive lives on this page.