Legacy ad-tech
Net-60, in the dark
- Reconciliation 30–60 days later
- Opaque chain of intermediaries
- Batch payouts, fees you can't trace
NEXT
Commerce
Months 3–4
First real money moves on Arc mainnet
What is Commerce
Commerce is where Vertex stops being a testnet demo. Vertex deploys to Arc mainnet on day one and onboards its first design partners — real advertisers, real publishers, real USDC.
The shift
Settlement that keeps up with the impression.
Vertex on Arc
Per-impression, in the open
- Settlement the moment an ad serves
- Every cent traceable on-chain
- USDC payouts, no net-60 cycle
A two-sided market
Both sides, live on real traffic.
For advertisers
Design-partner advertisers run live campaigns with real spend, with full reporting on where every cent goes — down to the impression.
For publishers
Publishers are paid per impression in USDC, not on a net-60 reconciliation cycle — Vertex settles on Arc, you receive on your terms.
Design partners
Real advertisers. Real publishers.
2–4 signed design partners running live campaigns with real spend on real publisher inventory.
Building the rails for the agentic advertising economy.
Interested as a design partner — advertiser or publisher? Or exploring Vertex as an investor?