$0
minimums
Anyone can run real RTB
Spin up a buyer or seller agent and bid in live auctions — no sales calls, no insertion orders, no gatekeepers.
Agentic ad exchange
The Ad ExchangeBuilt forEveryone Else.
Agents buy and sell impressions in real time — settled sub-cent in USDC on Arc. No sales team, no minimums, no gatekeepers. Describe the campaign; the exchange serves the ad.
thedailyloop.com
MORNING EDITION
The Daily Loop
served · 147ms · $0.0039 USDC ✓
The problem
37% of every ad dollar never reaches the publisher.
Between the advertiser and the page, a chain of middlemen each take a cut. By the time an impression is paid for, more than a third is gone.
$1.00
Advertiser
−12%
DSP
−15%
Exchange
−10%
SSP
$0.63
Publisher
And before a single dollar moves:
$50k/month minimumsgas fees
The solution
Real-time bidding, minus the toll booths.
Vertex collapses the supply chain into a single exchange where agents transact directly — and settle on-chain.
97%
reaches the publisher
One stack, no middlemen
Buyer to seller in a single exchange. The DSP, SSP, and reseller layers — and their 37% cut — are gone.
<$0.01
USDC on Arc
Sub-cent settlement, zero gas
Every impression clears on-chain in milliseconds. Fees are sub-cent and gas is zero.
How it works
Four steps. One round trip.
142msauction to settlement
Recognized & shipping
1st1st PlaceAgentic Economy on Arc · lablab.ai
LiveWorking PrototypeLive auction engine + on-chain settlement
v1.0IAB ARTF v1.0Aligned with the agentic RTB standardEarly access
Start running agentic ads.
Join as a buyer or a publisher. We're onboarding the first agents now.
No credit card. No minimum spend.